Top 10 Luxury Car Brands in India

onJuly 23, 2022

India currently has one of the most significant marketplaces in the world for the production of automobiles. India is renowned for providing a rich environment for the automobile industry, and Investors can reap huge profits if they invest in this type of fast developing country. Many automobiles have flourished their business in this rich land. As a result, there has been a noticeable increase in the nation’s production of premium vehicles. People are upgrading their standards, and they carefully select all their resources. Cars are a fascinating asset that provides comfort, class, and elegance. There is no shortage of pricey luxury vehicles on Indian roads nowadays. Different models of different car companies are providing their best services in India. 

Growing demand for luxury cars in India

The term ‘luxury’ describes cars with superior performance capabilities, opulent interiors, and the newest security and technological systems. As early as the 1930s, many automakers began producing luxurious vehicles. They sell these vehicles with fantastic safety features, speed limits, and superb comfort. They are currently about safety and experience, in addition to being a status symbol.

The luxury car sector in India includes all recent Research & Development activities, and numerous government agencies and automobile producers throughout the nation invest in this industry. The market for best luxury car brands is divided into segments based on vehicle type, drive type, and price range. Engines, transmissions, sound systems, telematics, safety features, and interior materials are frequently of greater quality in luxury cars and are also equipped with more luxuries.

Additionally, they might have better body materials, improved sound insulation, and steel-free components made of aluminum or carbon fiber. Luxury car owners may be entitled to extra concierge services, such as vehicle pickup and delivery, for routine maintenance or warranty repairs. Luxury automobile warranties are occasionally longer than those for lower brands from the same manufacturer.

The market is divided into three categories based on the kind of vehicle: hatchback, sedan, and SUV. The market is divided into IC Engine and Electric segments based on the drive type. The market of expensive car brands is divided into three price ranges: INR 20 Lakh to 50 Lakh, INR 50 Lakh to 80 Lakh, and Above INR 80 Lakh. Market sizing and forecasting for each segment have been done based on value (USD billion).

This article will discuss the top 10 luxury car brands in India. These ultimate ten luxury and pricey automobile brands have dominated the Indian market for many years.

1. BMW

The most coveted luxury vehicle that doesn’t break the bank is a BMW, which has consistently been a top choice for many. More generally known as BMW, it is a multinational German vehicle producer of premium cars and motorcycles. It has been in business since 1916 and was founded by Karl Rapp. Its headquarters are in Munich, Germany, and the US, UK, China, India, and South Africa are all significant markets for its automobiles. Fantastic BMW 7 series vehicles can set you back about 2.5 crores. 

An Indian luxury car manufacturer, BMW India Pvt Ltd, is a division of the BMW Group. The company’s headquarters are in Gurgaon, Haryana, and activities began there in January 2007. A wide range of business activities includes the creation of a dealer organization across critical metropolitan areas of the country, a manufacturing factory in Chennai, a parts warehouse in Mumbai, and a training facility in Gurgaon NCR. The BMW 1 Series, BMW 3 Series, BMW Gran Turismo, BMW 5 Series, BMW 6 Series Gran Coupe, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6, BMW Z4, BMW M3, BMW M4 Coupe, BMW M5, BMW M6 Gran Coupe, BMW X5M, BMW X6M, and the BMW X7 Series are just a few of the products that BMW sells across various market segments.

Almost everyone is familiar with this brand because it is among the best luxury automobile manufacturers in the world. It produces stunning, high-quality automobiles at prices that ‘wealthy’ people can afford. BMW vehicles range from Rs. 41.5 Lakh to Rs. 2.23 Crore. However, the pricing list for BMW cars may vary depending on where you are. There are now 21 BMW car models in India, including 1 convertible, 5 coupes, 8 sedans, and 7 SUVs, together with a BMW electric vehicle.

2. Audi

It is also one of the top luxury car brands in India and is a well-known brand among fans of automobiles. The headquarters of the German luxury vehicle company Audi is located in Ingolstadt, Bavaria. August Horch started it, and since then, it has produced some of the most expensive and stunning automobiles. Audi produces cars in nine manufacturing plants worldwide as a division of its parent business, the Volkswagen Group. A branch of the Volkswagen Group India, Audi India was established in 2007 and had its corporate office in Mumbai.

The price of an Audi automobile starts at Rs 35 Lakh for the Q2 model, which is the least costly, and starts at Rs 2.23 Crore for the RS7 Sportback model, which is the most expensive. Audi offers 14 automobile types in India, including 7 SUVs and 7 sedans. The Standard and Sports lines are Audi’s two model lines for the Indian market. The former includes the A3, A4, A5, Q3, Q5, and Q7 products. Models like the RS7 Sportback, S5 Sportback, and RSQ8 are included in the Sports line.

Audi cars’ distinguishing characteristics are:

  • An exhilarating driving experience.
  • Intricate design.
  • Overpowering power and performance.
  • Articulated interiors.
  • Cutting-edge safety equipment to ensure complete peace of mind.

Due to its beauty and effectiveness, it sticks out from the crowd. For the owner, the car is a symbol of status and prestige.

Its 8 series vehicles range in price from 1.19 to 9.5 crores and are some of the greatest. They had strong 2967 cc engines with 246.74 BHP, a sunroof, and adjustable seats. They are available in several variations and have a top speed of 250 km/h. 

3. Bentley

Bentley Motors Limited is an English automaker well-known for its regal vehicles worldwide. Since 1998, it has been a subsidiary of the Volkswagen Group and, as of 2022, has been combined under VW’s premium brand arm, Audi. It produces and markets luxury automobiles and SUVs. W. O. Bentley established the business in 1919 in Cricklewood, North London, under the name Bentley Motors Limited, with its current headquarters in Crewe, England.

Bentley Motors Limited has also introduced its line of ultra-premium luxury vehicles in India after its dominance in the European automotive sector. Its premium automobile brand from the United Kingdom entered India in 2007 with the introduction of the Azure and Continental GTC models. The manufacturer is importing the car as entirely built units (CBUs), and it is being sold in India by Delhi-based Exclusive Motors Private Ltd.

One of this brand’s newest and most opulent vehicles, the Bentley Azure, entered the Indian market in 2003 and has since become a favorite among wealthy auto enthusiasts. There are presently 3 Bentley models available for purchase in India. One SUV, one sedan, and one Convertible are among them. Other notable vehicles made by this business are the Bentley Arnage and Bentley Continental Flying Spur.

The Flying Spur is the entry-level Bentley model with a price of 3.22 Cr, while the Bentayga is the most costly model with a price of 4.10 Cr. The Bentayga, which retails for 4.10 Cr, is the newest model in the lineup of Bentley vehicles. Bentayga, Continental, and Flying Spur are among the models now offered by Bentley India.

4. Mercedes

One of the top luxury automobile manufacturers in the world is Mercedes-Benz, also known as Mercedes. It was founded in 1926 and is a renowned German luxury and commercial vehicle automotive brand. Mercedes-corporate Benz’s headquarters are located in Stuttgart, Baden-Württemberg, Germany. The company manufactures premium cars for consumers and commercial vehicles with the Mercedes-Benz logo. Besides opulent cars, it also produces buses, lorries, and other vehicles.

Currently, 27 different Mercedes-Benz vehicles are offered for purchase in India. These come in eight sedans, eleven SUVs, one MUV, one hatchback, five coupes, and one luxury. The five Mercedes-Benz vehicles set to debut in India soon are the GLB, EQS, EQA, GLC 2023, and EQS SUVs. One of the best vehicles produced by this business is the 630 horsepower Mercedes Benz Maybach S650. Its powerful 5980 cc engine allows it to reach a top speed of 250 km/h, and its price is almost 2.7 crores.

The A-Class Limousine is the Mercedes-Benz vehicle with the lowest starting price at 42.00 Lakh, while the AMG GT, which costs 2.71 Cr, is the most expensive Mercedes-Benz vehicle available in India. With a price range between 55.00 and 61.00 lakhs, the C-Class is the newest model in the Mercedes-Benz lineup. The A-Class Limousine and GLA are two Mercedes-Benz vehicles in India for under 50 lakh rupees. The Mercedes-Benz India’s current range consists of the A-Class Limousine, AMG A 35, AMG A 45 S, AMG C 43, AMG C 63, AMG E 53, AMG E 63, AMG G 63, AMG GLA 35, AMG GLC 43, AMG GLE 53, AMG GLE 63 S, AMG GT 4-Door Coupe, AMG GT, C-Class, CLS, E-Class, EQC, G-Class, G

5. Lamborghini

In Sant’Agata Bolognese, Italy, Lamborghini is a well-known brand that produces high-end sports vehicles and SUVs. The Volkswagen Group, via its subsidiary Audi, is the owner of the business.

The list of top 10 luxury automobile brands in India includes this manufacturer because it is well known for its sports cars worldwide. Ferruccio Lamborghini established the company. Lamborghini Aventador is one of the pricey and intriguing vehicles this firm has produced. It is adorned by people for its stunning appearance and is equipped with a strong engine that generates 690.63 horsepower and has a top speed of roughly 350 kilometers per hour.

Presently there are 4 different Lamborghini models available for purchase in India, including an SUV, a convertible, and two coupes. In India, only the Urus Facelift will be a Lamborghini. The Aventador, Huracan EVO, and Urus are the three models now offered by Lamborghini India, with the Aventador being the most recent addition to the list. The Urus is the entry-level Lamborghini model in India, with a starting price of 3.15 Cr. The Aventador, which costs 9.00 Cr., is the most costly Lamborghini model. 

Huracan Evo, Huracan Evo Spyder, Huracan STO, and Urus are among the sports cars now offered for sale in India. The Aventador, Sian, Countach, and its derivatives are among the various vehicles that the automaker sells internationally. The business is working to electrify and hybridize its sports cars in the upcoming years.

6. Rolls-Royce

A more significant and interconnected world needs the power to succeed, and Rolls-Royce is a firm believer in the transformative potential of technology. The emphasis is on developing the power that matters for the requirements of today and tomorrow. A British luxury car manufacturer Rolls-Royce Motor Cars Limited, was founded in 1906. This business was sold to Volkswagen in 1998, and since then, it has continued to operate at its height. One of the most astonishing vehicles from this brand is the Royal Royce Phantom, which boasts adjustable seats, a 6749 cc engine, and a top speed of 240 km/h.

Since 2003, Rolls-Royce Motor Cars Limited has been the sole manufacturer of vehicles using the Rolls-Royce name. There are now 5 different Rolls-Royce models available in India. One coupe, one SUV, two sedans, and one convertible are among them.

The Cullinan, Rolls-Royce Dawn, Ghost, Phantom, and Rolls-Royce Wraith are among the current models offered by Rolls-Royce India. The Rolls-Royce Wraith is the least costly Rolls-Royce automobile in India, costing 6.22 Cr, while the Phantom is the most expensive at 10.48 Cr. The Ghost, which retails for between 6.95 and 7.95 Cr, is the newest model in the Rolls-Royce lineup.

7. Jaguar

The British firm Jaguar has its corporate headquarters in England. In 2008, Jaguar Cars and Land Rover were acquired by Tata Motors. The two companies united to create Jaguar Land Rover Limited in 2013. The cutting-edge production lines at Castle Bromwich produce Jaguar vehicles, ensuring that every car is flawless. It is a location of breathtaking craftsmanship where thousands of highly skilled workers coexist flawlessly with hundreds of high-tech robots and expensive machines. 

Jaguar has always stood for engineering genius and beautiful design. The company’s job is to achieve the team’s design goal every time with every automobile. It’s their responsibility to meet a precise specification, quality, and the capacity to do so consistently. By producing high-end automobiles, they instill that attention to detail. Since every Jaguar is created to order, there is already a customer waiting for every vehicle on the assembly line. This fact is the foundation for Jaguar’s remarkable production process, which is handcrafted.

Every driver has a pleasant first experience when getting into their new Jaguar. Jaguar makes beautiful products with legendary designs, and we take adherence to the rules very seriously. One of this company’s top vehicles is the Jaguar XJ, which accelerates from 0 to 97 kilometers per hour in under 4.7 seconds. It has a 2993 cc engine and can go at a top speed of 250 km/h, making it a true beast.

In India, there are currently 5 different Jaguar models available for purchase. These come in two sedans, two SUVs, and one coupe. The cheapest Jaguar car in India is the XE, which costs 46.64 Lakh, while the most expensive Jaguar car in India is the I-Pace, which costs 1.12 Cr. The I-Pace, which retails between $1.08 to $1.12 Cr, is the newest model in the Jaguar lineup. The XE is one of the less expensive Jaguar vehicles available in India. The F-Pace, F-TYPE, I-Pace, XE, and XF are available models from Jaguar India.

With models like the Jaguar XK120 and Jaguar E-TYPE, Jaguar established a reputation in the market for sports cars and international races. The marque won both the Le Mans 24-Hour Races in 1951 and 1953. The brand’s newest product in India is the Jaguar F-Pace 2021. Mars Red and Siena Tan are two more color choices for the Jaguar F-Pace R-Dynamic S model of the SUV. In addition to the petrol engine, the business has unveiled a new turbocharged Ingenium diesel engine.

8. Porsche

Another well-known top luxury car brand in India that has been in business since 1931 is Porsche. Commonly abbreviated as Porsche, it is a German automaker with its headquarters in Stuttgart, Baden-Württemberg. Porsche specializes in producing fast sedans, SUVs, and sports cars. Volkswagen AG owns majority ownership in the business, with Porsche Automobil Holding SE owning the remaining shares. Porsche’s current lineup consists of the Taycan, 911 (992), Panamera, Macan, Cayenne, and 718 Boxster/Cayman.

Ferdinand Porsche created this car brand. It has gained fame for its potent, beautifully crafted sports cars outfitted with the newest technologies. Today, drivers in the Bay Area immediately conjure up images of luxurious, high-performance cars when they think of the Porsche brand. The range of models that Porsche presently offers has potent engines and exceptional comfort and convenience features that set them apart from other brands. The Porsche emblem was initially based on the “Coat of Arms of the Free People State,” although it is now a symbol of luxury. The Porsche logo was developed during a conflict, serving as its source of inspiration. 

In India, there are presently 7 different Porsche models available for purchase. There are 3 SUVs, 3 coupes, and 1 wagon among them. One of its best vehicles, the Porsche Panamera, costs between 1.3 and 2.57 crores. The Macan is the entry-level Porsche vehicle in India, with a price tag of 83.21 Lakh, while the 911 commands the highest price at 3.08 Cr. The 718, with a price range of 1.26 to 2.54 Cr, is the newest model in the Porsche lineup. The 718, 911, Cayenne, Cayenne Coupe, Macan, Panamera, and Taycan are the current models offered by Porsche India. 

9. Volvo

This brand is a good choice if you want a premium car that is still affordable. Volvo Cars is a global producer of opulent automobiles with its headquarters in Torslanda, Gothenburg. The business was established in Sweden in 1927. The firm makes sedans, station wagons, and SUVs. The company’s primary marketing justifications center on safety and its Swedish design and heritage.

There are currently 5 different Volvo models available in India. Three SUVs and two sedans are among them. Volvo will soon introduce the XC40 Recharge and V60 Cross Country in India. According to the manufacturer, the XC40 is the only car in its segment to incorporate radar-based Active Safety features like City Safety with Steering Assist, which kicks in at speeds over 50 km/h and aids in avoiding collisions.

The XC40 is the entry-level Volvo model with a price of 44.50 Lakh, while the XC90 is the most costly model and costs 1.31 Cr. The XC90 is the latest Volvo lineup model, costing between 93.90 Lakh and 1.31 Cr. The XC40 and S60 are two Volvo models that cost less than $50,000 in India. Volvo India’s current lineup consists of the XC40, S60, S90, XC60, and XC90.

One of this brand’s top models, the Volvo XC90, has a price tag of almost 1.3 crores. This vehicle has a fuel tank capacity of up to 71 gallons and a horsepower range of 173 to 299 KW. It is one of the most adored vehicles in the world and can seat up to 7 passengers.

10. Ford 

The headquarters of the American multinational automaker Ford Motor Company is in Dearborn, Michigan. Henry Ford founded it, and on June 16, 1903, it attained legal status. The corporation sells cars and commercial vehicles under the Ford brand, and the Lincoln premium brand sells luxury vehicles.

To establish production facilities and a nationwide network of sales and service centers for new and existing customers, Ford entered India back in 1995 and has since invested billions of US dollars. These factories produce engines and cars not only for the home market but also for several export markets. The combined manufacturing capacity of the Ford plants in Chennai, Tamil Nadu, and Sanand, Gujarat, is 6.1 lakh engines and 4.4 lakh automobiles.

More than 40 international countries receive Ford vehicles from India, including the EcoSport, the new Aspire, and the current Figo. Recently, Ford has focused on delivering high-satisfaction customer service, particularly after-sales services. Ford currently has 376 sales and service locations spread throughout 209 cities in India. To jointly create a new mid-size SUV for the Indian market, the brand has also recently begun working with domestic automaker Mahindra & Mahindra in India. The two also intend to work on a small electric vehicle along with other technology and component exchanges. The Ford brand is well-known for various cars, including the Ford EcoSport, Ford Aspire, Ford Endeavour, Ford Figo, and Ford Freestyle.

Conclusion:

Luxury is a way of life, and all these high-end vehicles will enable you to enjoy luxury while you are on the road. The top models from various premium manufacturers are available, so you must be well informed when selecting a luxury car. These are the top luxury automobiles in India available in the sedan and SUV classes if you want to import one. Since these brands have already significantly impacted consumers and those who wish to possess such expensive cars, it won’t be easy to replace them. 

The market is projected to experience significant expansion as luxury SUVs become more popular with consumers who previously preferred luxury sedans and premium hatchbacks. The market, as mentioned above, developments, and examples point to a positive environment in the Indian luxury automobile market. Gradual effects can be traced to changing times in the automobile industry. As a result, these trends are projected to promote market growth during the projection period.

Long-term demand for the best luxury car brands is anticipated to increase in the nation as manufacturers introduce many models with a range of pricing points along with user-friendly financing options. The country’s demand for luxury SUVs has also been rising quickly. This trend is anticipated to continue during the forecast period, given that these vehicles provide more room and comfort. In addition to these elements, market demand is anticipated to be further boosted throughout the forecast period by the rising popularity of electric automobiles, backed by active launches and future market strategies of key players. Major luxury automakers intend to introduce new, competitively priced luxury cars nationwide. Newcomers to India’s electric luxury sector also help to support the market of luxury and expensive car brands in India.

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